Nokshi Kantha

A story in every stitch

The man behind Suisuta

Arju Mahmud - Founder

At Sui-Suta, our dream is to build more than just a brand — we aim to create a symbol of authentic craftsmanship, empowerment, and purpose. We want every product to tell a story, not only of beauty and tradition but also of the hands that made it. Our long-term vision is to create millions of dignified job opportunities for rural women across the country. By providing access to skill development, fair wages, and creative expression, we are helping women reclaim their independence and become the architects of their own futures. We believe that true change begins from the ground up. That’s why the Suisuta family continues to grow — connecting women from village to village, hand to hand, heart to heart. Together, we’re weaving a movement where talent is nurtured, voices are heard, and every thread contributes to a brighter, more equitable tomorrow.

Join us on this journey — because when women rise, entire communities rise with them.

Our journey through the handiwork of mothers and sisters and the traditions of rural Bengal.

We are the Suisuta family — a heartfelt initiative born in 2020 with a simple yet powerful mission: to empower rural women through the timeless art of Nakshi Kantha and thread work. Our story began even earlier, in 2017, with my elder sister’s passion project — the Shisha Shiksha Institute, a small educational center she ran from her home. Over time, the school became more than a place for learning; it became a community. By 2020, the parents of over 50 students often gathered after school hours, and that’s when a new idea was born. Together, my sister and I began a small initiative to provide employment opportunities to village women through hand embroidery and thread work. What started as a humble effort has now grown into a vibrant network of 200+ women across 13 villages, all united by creativity, resilience, and purpose. At Suisuta, we believe we are building more than just a business — we are nurturing a social movement. Our work offers not only income, but dignity, confidence, and a path to self-reliance for rural mothers and sisters.

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